So many people are not quite sure they know what a Life Coach does. Are we motivators? Are we friends to the lonely? Are we educated and trained at whatever it is we do?
While searching the internet to connect with other Life Coaches around the world, I stumbled upon an article by Robert Pagliarini . Mr. Pagliarini is a financial advisor. He went through great details to help dispel the myths around the life coaching industry.
The 1o myths below were taken directly from the MoneyWatch segment of www.cbsnews.com, on Dec 20, 2011 at 8:00AM. We agree with with Mr. Pagliarini wholeheartedly. However, some details have been edited.
#1: Life coaches are professionals who can help you achieve your goals.
Many people ‘coaching’ have no idea what coaching is as they haven’t been trained or haven’t been coached by a professionally trained and credentialed coach. People read a book or watch a TV program and decide ‘I’m a coach!’” As a result, the quality of coaches vary dramatically. I strongly suggest working with a coach that has been accredited by the International Coach Federation (ICF), independent certification that is the benchmark for the professional coaching industry. Stated made by Jennifer Corbin of Coach U
#2: Executive coaching is a nice employment perk.
Done right, professional coaching can drive sales, employee engagement, creativity, workplace satisfaction, and bottom line results. Wellness programs have been shown to provide approximately a 300% return on investment (ROI). In other words, companies who spend $1 in a wellness program (e.g., exercise clubs, personal trainers, smoking cessation workshops) earn $3 as a result of decreased turnover, fewer sick days, reduced health insurance costs, etc. Coaching makes financial sense.
#3: Personal coaches can only help you reach personal goals / Professional coaches can only help you reach business goals.
A good coach is an expert at helping others create positive change. For some clients, the positive change they most want may be focused on personal goals but other clients may be more interested in professional or business goals such as leadership, getting a promotion, starting a business, etc. An effective coach works with the client to help them live a better, richer life – regardless of their goals.
#4: Professional coaching is for “problem” employees.
Coaching used to be a euphemism for “you’re doing lousy work, but before we can fire you we need to show that we’ve done everything we can to support you so we don’t get hit with an employment lawsuit.” No more. According to Paul Michelman, editor of Harvard Business School’s Management Update, ” coaching was once viewed by many as a tool to help correct underperformance, today it is much more widely used in supporting top producers…companies said they used coaching to sharpen the skills of individuals who have been identified as future organizational leaders.”
# 5: Personal coaching takes too much time.
Professional coaching is a high-leverage activity. Clients can achieve remarkable progress toward their desired future in less than an hour per month of coaching. There is a wide spectrum of how coaching is delivered. Some coaches prefer to meet one-on-one with clients in an office, but most recommend telephone sessions for the ease of use, minimization of distractions, better privacy, greater efficiency, and for (yes, apparently) better connection to the client. Best practices in coaching call for between two and four sessions per month that last at least 20 minutes and up to 60 minutes. A sweet spot for many coaches and clients seems to be three sessions per month for 20 to 45 minutes a session – a miniscule investment of time for the results
#6: Life coaches are like having a good friend to bounce ideas off and to keep you motivated.
Your coach may be friendly, but they are not your friend. Your coach is your advocate. They want the best from you. They will work with you to help you reach your goals and to succeed. Your coach will hold you accountable and challenge you to grow and do more than you think you can do. They may push, pull, and stretch you in ways that may feel uncomfortable. And unlike a friendship, the coaching relationship is unilateral – it is exclusively focused on you and your goals, not the coach, his family, his golf handicap, or what she did over the weekend.
#7: Executive coaching is only good for upper management / Coaching is only good for entry level employees.
Coaching is good for anyone who is motivated to create a better life. Initially executive coaching was for upper management, and some organizations still focus their coaching efforts on their top performers. The online shoe and clothing company Zappos.com has a full-time goals coach who works with any employee – not just management – on helping them create better lives.
#8: Professional coaches tell their clients what to do and give them advice.
Bad or inexperienced coaches tell their clients what to do and are constantly giving advice. Good coaches do not. Coaches help their clients explore and come up with the best choices for them based on where they are and the client’s vision for their future. Coaches are experts at the process of changing behavior, which is much more valuable than giving instructions.
#9: Executive coaching is expensive.
Coaching can cost a great deal of money. Some executive coaches cost up to $3,500 for an hour of coaching. While this is an extreme, most personal coaches charge a much smaller monthly retainer.What this means is that either there are a lot of really stupid people wasting their money on coaching each month or they are getting results worth at least the cost of their coach. According to the ICF Global Coaching Client Study, coaching is an investment that can produce monetary rewards above and beyond the cost
#10: Professional coaching is spiritual and relies on “harnessing the energy in the universe.”
While there are many great spiritual coaches that may incorporate spirituality, religion, meditation, yoga, and even more wellness practices into their session, not all great life coaches do. There is literally a Life Coach for every niche.
We’d like to thank Robert Pagliarini and CBS news Moneywatch for this information. 10 more reasons why you should consider calling Spirit Builders,Inc @901.878.2067, so we can schedule an appointment with a Life Coach Practitioner to help you navigate whatever unresolved situation you may be faced with or a Life Coach Trainer to enroll you in one of our Accelerated classes to become a Certified Life Coach today.